This summer light up the BBQ and experience Aldi’s NEW Specially Selected Smoky Venison Burger (£2.99, 340g), available from all 104 Aldi Scottish stores from 16 June showcasing venison at great value.
Aldi shoppers across the UK are now able to treat themselves to the gourmet taste of the wild, specially selected free range 100% British venison meat.
Fit for a laird, our gourmet Smoky Venison burgers are packed full of flavour and gloriously enriched by a light smokiness that bring home the sumptuous taste of the glen just in time for our great summer.
Made from 70% wild British venison and 18% beef fat for extra succulence, these new burgers are lightly smoky in flavour to create a delicious and rich gourmet bite. They are gluten-free. Wild venison is naturally sustainable and free from antibiotics.
The UK launch across approx 1,000 stores is a result of Aldi’s commitment to providing high-quality, gastro dining to homes across Scotland and the UK at affordable prices for all the family to enjoy.
Highland Game’s 100% British venison is sustainably sourced, fully traceable, naturally lean and an excellent source of red meat protein offering a great alternative to beef.
The UK launch across approx 1,000 stores is a result of Aldi’s commitment to providing high-quality, gastro dining to homes across Scotland and the UK at affordable prices for all the family to enjoy.
Highland Game’s 100% British venison is sustainably sourced, fully traceable, naturally lean and an excellent source of red meat protein offering a great alternative to beef.
Euan Ross, Sales and Marketing Manager at Highland Game says:
“Working with Aldi as long-term partners is an exemplary channel to developing new shoppers appetite for venison in Scotland and across the UK. We are planning to sell more than 1.5 million burgers this summer alone for Aldi shoppers to enjoy. The light smokiness and succulent rich flavour of the venison complements Aldi’s premium burger and BBQ range making it an ideal meal time treat.
“Until recently venison has not been eaten on a regular basis. Most Scottish and British venison harvested was exported into European commodity markets.”
Highland Game Managing Director and owner Christian Nissen says:
“Over the last 25 years, Highland Game has made its mission to create new markets at home here in Scotland and the UK. Back at the turn of the millennium, Highland Game used to export 95% of its Venison, today it is less than 15% and no longer the preserve of the few! Partnering with Aldi has enabled us to develop multi-million contracts on a yearly basis. This has created a sustainable supply chain model that not only offers more shoppers the taste and health benefits of venison as a sustainably sourced red meat, but levers and empowers the venison industry forward. This in turn helps support our 100+strong loyal work force in Dundee. and develops more jobs in rural economies. This stability to market helps sustain better land management and enrichens bio-diversity where deer freely graze and roam.”
For more information visit www.aldi.co.uk or follow them on Facebook, Twitter and Instagram.
Contact:
Euan Ross
Highland Game
T: 07796 536 541
E: er@highlandgame.com
